SWOT Resources

: SWOT Resources; Boone, L., Kurtz, D. 1992. Contemporary Marketing. Fort Worth, TX: Dryden Press.; Ferrell, O., Hartline, M., Lucas, G., Luck, D. 1998. Marketing Strategy. Orlando, FL: Dryden Press.; Free SWOT Tool for Non-Profit Organizations http://www.mynonprofitplan.org; "The Marketing Environment and Competitive Analysis" (PowerPoint) http://marketingteaching.com; The Marketing Teacher; "A Model for Strategic Planning, Analyzing Cases, and Decision Making." http://mbatoolbox.org; SWOT Analysis: Discover new opportunities; Manage and eliminate threats. http://www.mindtools.com; "SWOTing Your Way to Success." http://www.bradhuckelco.au.com.